Every year, the web design industry goes through some sort of evolution cycle to stay relevant and inspiring.
This year the buzz is focused around story telling. How does your brand tell its story through imagery, content, colours, design and new functionality?
So let’s get into what we feel 2017 will bring more of. We’ve highlighted five digital trends…
Social media has evolved and taught us that we tend to have a more positive response to authentic content rather than stock content. It’s definitely time to invest a bit more into your images and think about how you can use them on your website.
Users are looking for a better experience. 360 is the new 3D. If Facebook 360 video is anything to go by then implementing 360 experiences into your product or service is a very cool way to showcase your brand.
No doubt that grid layouts are becoming more popular. Mainly due to the consistency it provides you between desktop and mobile platforms. Combine grid layouts with epic photography could be a winning combo!
AI Conversational bots
Remember those annoying pop ups that try to converse with you. Well, it seems they are back – but this time they come with a bit more intelligence. Only for those brands who like to keep things online. It’s like providing the human touch, without being human…
GIF’s and other animation
“GIF’s are great” – when used correctly and minimally can give your site a bit of movement that can gently guide the users’ attention and give them a richer experience.
At Oceanum, we bring you all the latest digital technologies and aim to work with you as a partner to best leverage your brand using these trends.
If this is all too much for you and you are about to throw your laptop out the window, get in touch with us and we would love to meet up with you for a cup of coffee.